ROWBOTS is a gym that promises a workout for the body and mind. Their team of experts consisting of Olympic gold medalists, globally recognised athletes and physical and mental health professional, are disrupting the world of fitness and health.
ROWBOTS needed an artwork that epitomised the power, grace and hard work that their brand represents to amplify their flagship gym in Soho.
In collaboration with the client, we designed a composition of a robotic horse with a dystopian aesthetic. Within the design we highlighted the horses muscular body and powerful movement, to reflect the ROWBOTS brand.
For an eye catching effect we installed light boxes within the artwork to bring the horse to life, creating a 3D back lit artwork.
This exciting collaboration contributed to the unique experience that ROWBOTS is providing for its central London clientele, helping the business thrive as a front runner in London’s competitive fitness industry.
“Bud’s creative innovative design has become synonymous of the brand. The mural is the first thing people see when they walk into ROWBOTS, and is a beacon of everything the brand stands for. Complimented upon daily, it is a beautifully curated piece by a team of exceptionally talented artists.”